Alexey Nikolaev
Alexey shapes Nailspiracy through product development and creative direction, bringing together product concepts, brand identity and the digital experience.
MEET THE TEAM
The people shaping Nailspiracy across brand direction, education, creative development and partnerships.
Alexey shapes Nailspiracy through product development and creative direction, bringing together product concepts, brand identity and the digital experience.

Siranush leads Nailspiracy Academy and the brand’s nail artistry, developing signature techniques, teaching professionals and helping shape nail trends.
Leads creator relationships, affiliate partnerships and professional collaborations, helping connect Nailspiracy with artists and communities around the brand.
Professional nail products, tools and effects.
Online courses and in-person professional training.
Artistry, signature techniques and emerging trends.
Collaborations, partnerships, education or professional inquiries.